Measuring & Improving Your Cities Micro-Mobility Safely
Cities are awash with bicycles, scooters, one-wheelers & devices with fast moving humans! Let's measure micro-mobility revolution - last mile(s) from public transport or office to door!
In this issue - How do you measure and then improve the way people in your city move around. With regard to reducing environmental impacts and increasing health of your citizens. While maintaining the appropriate transport mix for your population.
It doesn’t sound that easy.
But let’s make it easier for you.
First, a story.
Have you had this hair-raising experience?
Walking the cobblestone streets of Bordeaux in 2019 I was almost ‘collected’. And not in a good way. In a collision way.
First by a parcel-carrying bicycle, then by a series of weaving scooter riders. On a cold, crisp winter evening.
Same story as I visited the cold delights of the Kartnerstrasse for an evening stroll in Vienna, around the same time.
At the time some in the City Government were chatting about scooter boundaries and speed limits.
Maybe you have had similar experiences? What do you think of scooters? Bicycle lanes? Speeding one wheel ‘Jetson’ road devices? E-bikes? Electric skateboards and all other manner of ‘wacky races’ mobility devices for a single human?
Collectively this is now ‘micro-mobility’.
Send us your favourite photo of a wacky ride!
Meanwhile some are using the pandemic to embrace Micro-Mobility!
Personal Mobility Indicator
To speed this process up, and save cities money, our analysts have created a Personal Mobility indicator.
Ranking all the world’s cities (well, 500 of them across all geographies) for Personal Mobility based on several data points.
The indicator measures all the various modes of Micro-Mobility and last mile trips from scooters, to bicycling to ridesharing. We can of course add more data sets.
Our #1 insight is that sustainability works when there is:
A novel convenience for your users (e.g. scooters outside key transport hubs)
Ease of access - low friction for users to choose sustainable transport
Believable sustainability - corporations ‘greenwash’ too often so simplicity is key
You can use Micro-Mobility to reduce car use and increase transport user benefit. When done right it adds significantly to a cities utility for it’s citizens.
(This indicator builds on our 13 key public transport indicators also available, and Walkability indicators for walkable cities form the full set.)
All indicators can be organised as data and/or reports on any cities you wish to compare and benchmark. Request here.
Perennial Paris, renews, adapts
In 2021, mid-pandemic that Paris new ‘Hidalgo lanes’ (named after the Mayor) were being occupied by rushing Parisians.
One key reason - with it’s tightly packed metro system, and multiple transit options - micro-mobility should fit Paris ‘hand in glove’.
Some people complain, but there is a sound fundamental logic basis.
The rest of this article dives into what our data shows.
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